Yuri Filatov
CONSULTANT FOR
STRATEGIC
CHANGES
I assist companies and leaders get through organizational and personal transformations.
I assist companies and leaders get through organizational and personal transformations.
5000
in the largest implemented transformational project at one of the biggest banks in Russia

people
110
launched from scratch; from organizational modelling to setting product management processes
product teams
700
e-commerce business turnover, where I was responsible for organizational development and commerce as a business-partner.
MILLIONS ROUBLES ANNUAL
→ → → If you and your company have decided to take the path of changes, I can help you.
And not just advise, but will go all the way through with you. From A to Z, from task to result.
→ → → And if needed, I will get my hands dirty.
What customers usually
need from me?
Owners of rising small and middle enterprises, TOP-management of corporations and product owners within company.
sTRATEGY
Define the near future, set clear expectations, hold a strategy session and break ice.
dIGITAL TRANSFORMATION
Assist to form program and transformation office, accompany the change team, and help avoid mistakes.
aGILE TRANSFORMATION
Make an agile organizational design, train and launch agile teams, form the institution of Scrum Mastery, engage people in change, and help the agile culture sprout.
pRODUCT DEVELOPMENT
Move from a functional and project approach to a product approach, learn how to launch disruptive and breakthrough products, form new roles and help with recruitment and career development, educate product owners to help them achieve outstanding results.
cONSUMER EXPERIENCE
Carry out an organizational redesign from the client, teach customer development practices, customer journey mapping and form internal expertise in CX.
iNNOVATIONS
Launch internal incubator and accelerator, develop interest to innovations inside company.
cULTURE AND PEOPLE
Accompany top-management and change teams on the path of transformation, create conditions for the emerging of new elements of organizational culture.
Everyone interested in figures, so I give a one - $150M
It is a total value of implemented changes impact to business-results of companies.

In my opinion, it's too abstract figure, but I can show more details in face-to-face dialogue and explain how these results were achieved.
$ 150 000 000
Results
Everyone interested in figures, so I give a one - $150M
It is a total value of implemented changes impact to business-results of companies.

In my opinion, it's too abstract figure, but I can show more details in face-to-face dialogue and explain how these results were achieved.
Industry expertise
I was responsible for product transformation of Raiffeisen bank of Russia and scaling it to RBI. Led product and digital transformation Alfa Insurance, affluent segment of Alfa Bank, small business of Rosbank, corporate business of Sberbank, helped to launch B2C direction of Alfa Leasing.
Finance
Transformation of banking and insurance, neobanks and fintech-products.
Retail
I was co-founder of "E-commerce solutions" consulting company, designed CX for launch of IKEA ecom in Russia, launched transformation at x5. I was responsible for operational development of mirkrestikom.ru (the biggest needlework ecom project at Runet), managed e-com projects with more than 500 mln. roubles annual revenue as a CEO and founder of Create company.
DTC for producers and brands, launch and development of e-commerce, services for e-trading.
Education
I was on the board of Universal University, the 1st university for the creative industries in Russia, where I was responsible for the commercial function and product changes; launched business education in the university circuit at the MACS school; now I am building an online university and mentoring the Normalnaya Shkola project.
Transformation of classical schools and universities, launch and development of edtech projects.
Approach to work
Speak in the same language with business
— in virtue of personal managerial experience, I understand the nuances and offer solutions that I would use myself.
work not on a project, but until the result
— I deep dive, look closer, bring to a conclusion.
hand over the expertise
— I give knowledge to the teams so that the organization could then move independently as quickly as possible.
Services
I audit the sustainability of the business model, the quality of product development, the flexibility of the organizational structure and processes, the technological potential and the state of the corporate culture. As a result, I give growth points, bottlenecks and hypotheses about systemic problems that prevent the company from developing.
Audit
Strategy
Education
I conduct facilitated strategic sessions with the involvement of trendwatching agencies to understand the contours of the future. On the basis of a squeeze from this information, together with top management, we form a vision for the development of the organization.
I conduct online and offline trainings for top management and teams. I start by clarifying the goals of the business and participants of training, ascertaining the limitations and characteristics of the company, and adapting the content. I believe in project-based and practical training, more than 60% of any training is practice, teamwork and game mechanics.
Consulting
In the format of consulting sessions, I help management and teams to introduce innovations into regular activities. I accompany top management, change leaders, product and CX teams, equip them with tools and knowledge.
Coaching
I work with owners, startup founders and top managers. I help them go through a personal journey of transformation, in parallel with what their company is going through - to adapt to changes, look from the other side and seize the opportunities that open up.
Client portfolio
List of clients within own companies and in partnership with Unusual Concepts.
About me
At the age of 23, I created the Create company, where I managed products with a total turnover of more than 500 million rubles annual
Five years later, I entered the e-commerce business and helped grow it from 300 to 700 million rubles revenue.
4 years transformed and created products with Unusual Concepts for Raiffeisen Group, Alfa, Sberbank, S7, ER-Telecom and other major companies.
In 2020, on the board of Universal University, I developed commerce and launched business education, and in 2021, with a partner, I created the IMBA online university.


Now board member & CPO at PashaPay, I am responsible for the development of fintech products, marketing and data.
I BELIEVE THAT TRANSFORMATION IS ABOUT PEOPLE. IN THE FUTURE, THERE WILL BE MORE QUESTIONS ABOUT VALUES THAN ABOUT TECHNOLOGIES, AND CHANGE IS FIRST OF ALL A CHANCE.
I write articles for
TeachING AND PERFORMING AT EVENTS LIKE EdCrunch, CX world fоrum, digital brаnding, ФРИИ, Universal University, Нетология.
I write at facebook, give comments to the press about transformation, education and the new economy.
Teaching and performing at events like
НЕТОЛОГИЯ.
Are your ready to changes?
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